Minimalism and fantasy

Jay Gry - The Fashion Brand for the World

Jay Gry’s collections are a celebration of art, culture, and individuality, featuring an exquisite fusion of African wax prints and sophisticated European designs. Our brand is committed to exceptional quality, using only the finest materials and employing skilled artisans to ensure that every piece is a masterpiece. The cotton for our iconic African wax prints is sourced from Ivory Coast, Mali, Burkina Faso, and Benin, with the vibrant patterns crafted in Ivory Coast. The final collections are meticulously assembled in Tunisia, showcasing the expertise of local artisans.

Jay Gry is more than just a fashion label; it is a celebration of global fashion heritage and the unique beauty of individuality. Our mission is to empower people through fashion, providing them with the confidence to shine in every moment. Discover the allure of Jay Gry and elevate your wardrobe with our exquisite, culturally enriched designs.

What’s new

COTTON — WOOL

Season 24

GENESIS OF THE CREATION OF A UNIQUE GARMENT FEATURING DISTINCT ETHNIC DESIGNS

FASHION IS CYCLICAL, AND ALL SUCCESSFUL COMBINATIONS OF TEXTURES AND SILHOUETTES HAVE ALREADY BEEN INVENTED. ALL THAT IS REQUIRED TO RETHINK THOSE IMAGES OF THE PAST, THEN ADD UNEXPECTED ELEMENTS, AND AN ORDINARY ITEM OF CLOTHING BECOMES EXCEPTIONAL.

Is about you being confident self, no matter what others say or think

Sustainability

EVERY DETAIL MATTER

Sustainability is at the heart of our ethos. After witnessing significant social challenges, we are dedicated to supporting the women workforce and preserving traditional craftsmanship, ensuring fair labor conditions and ethical practices. Our garments are designed with longevity in mind, promoting a sustainable approach to fashion that values enduring style over fleeting trends.

Innove Couture Tunis

217 Tueri Junction, Tunis, Tunisia
10:00 AM – 7:00 PM Daily